VKR Clothing

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VKR clothing, a 75 year-old brand was looking to cater to a niche segment of customers with their new store where they sell a range of ethnic lifestyle wear for the upper-class women. We designed a textual logo, that is bold, confident and traditional, that can relate to the simplicity and elegance of their audience. The logo was carried forward to the marketing collaterals including launch invite and outdoor that will exemplify the class and tradition of the target audience.

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