For Velan Kaappi, a chain of quick-service outlets selling traditional South-India Coffee (Kaappi), we conceptualized and designed a series of campaign ads capturing the many emotions attached to a cup of traditional Kaappi. Concept note: Coffee has been an integral part of our lives for centuries now. Be it the early morning cup of coffee while reading the newspaper or sipping some coffee with friends / colleagues after a long day or grabbing a mug of hot fresh filter coffee during a rainy day and listening to lovely music or just having coffee with your loved ones, Coffee makes the moments complete and elevates your mood. Coffee is the happiness drink.
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