The visual identity for Square Stone Films is simple but distinct: a single frame of bold typography. The idea was to help the production house find perspective and direction early on, which is an integral part of the process for any project they take on. The typeface positions SSF, as the production company of the future. One of the key success factors of this project was to create a brand that was simple and approachable; without any pretentious graphics. The colour blue was chosen because it resembles the sky and sea, which are often associated with depth and stability. It also symbolizes wisdom, confidence, intelligence, truth and trust.
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