Naidu Hall

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As part of re-designing and revamp of branding for Naidu Hall, we designed a campaign called ‘Happy Clothes’, to establish a more intimate and emotional connection between the brand and its target audience. This was to highlight the personal care Naidu Hall takes to maintain relationships with people who use their products. We wanted the audience to narrate stories about clothes they associate clothes with special occasions – this was aimed at making them celebrate clothes that mattered to them, and sharing a testimonial every day.

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