Our vision for the branding of the Coco Lagoon, a luxury resort, was meant to capture the tranquility and lax environment that is ever present throughout all the property. Our branding designs provided a way for us to utilize the lifestyle character of the property. We merged a tranquil getaway feel with tropical luxury. Our approach was to let nature do the talking and hence the importance for photography in the collaterals. The colour palette used reflects the elements, earthy tones juxtaposed with aqua blues. We created consistency and coherency across the consumer touch points through all the print and outdoor designs.
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