Simplicity is appealing yet sophisticated. It can be informative and sustainable too. Matt finish, elegant use of vectors and fonts, employed in the logo and in the packaging design for the Auro-fresh incense sticks, contributed towards enhancing the image of the product and while promoting its premium quality as the story. Although the objective is to be eco-friendly, the elegance in design combines simplicity, functionality and aesthetics making the brand stand-out with the new ethos of packaging design.
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