Thadam is a travel company that offers customized experiences for travellers, to explore the best of Indian birdlife and wildlife amidst pristine nature. We designed a logo with a graphic letter ‘T’, symbolizing intersecting paths. It also conveys the literal meaning of Thadam in Tamil – translated in English as ‘path’. The tagline ‘Travel the unexplored path’ conveys the unique proposition of the brand that provides a gateway to experience the rich native culture and heritage of an unexplored tract in the Indian tourism arena at a place called Pollachi. The colour green symbolizes nature and greenery; blue depicts water bodies and yellow: landscapes.
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