Purva Naturals

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This organic brand committed to manufacturing natural products is an embodiment of the sustainability mantra - be it the using intermediate technology that runs on low-energy consumption or the sourcing of certified organic raw-materials or the employment of rural work-force. We designed their logo with a type-face that suggests fresh and organic. The design element is inspired from the sun rays - a symbol that portrays prosperity, happiness, wealth and health. We used the colour Brown that represents earth / soil / ground, which is the base for every existence. The logo was carried onto the packaging of cold-pressed Coconut oil, Sesame oil and Groundnut oil, with respective content communicating the ingredients and health benefits.

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