A distinct topography that has both greenery and natural wilderness – right from lakes, streams and rivers to the colourful cultural festivals - Pollachi is a destination that celebrates all occasions. We at Tungsten are committed towards creating wholesome integrated marketing communication in developing Pollachi as one of India’s leading Eco-tourism destination. We came up with a visual identity that represents the vibrancy one would expect to experience here – comprising of landscapes, people, food, bio-diversity and culture. We took it forward to marketing strategies in the form of calendars, posters, magazines, website and more, with creative visual aids like photographs and videos combined with creative writing.
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