GOMS conglomerate were looking to venture into new marketing grounds by establishing overseas business operations in the Middle East, after 25 years of serving loyal and a prestigious clientele. We teamed up to strengthen the brand and to imbue meaning and personality along with the functional attributes of the products, whilst still allowing the honesty and quality of the brand to shine through. The primary colors red, blue and white depict the attributes of the long-serving brand, that is known for by their customers to be credible, timely, trusted and most of all, authentic.
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