Amutha Surabhi

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We revamped the Visual Identity of Amutha Surabhi towards creating a contemporary logo with a dominant, stylized font. The graphic element in form of a crescent gives the brand a new “emotional positioning”- the food at Amutha Surabhi will make you want to come back again for more. While orange stimulates appetite, it is often associated with healthy diet and encourages the feeling of hunger and contentment.

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